Social Media
A graphic I designed as cover art for a podcast I co-produced.
A social video I shot and edited recapping a fundraiser at one of our state offices.
An engaging social media graphic I designed to recognize a federal holiday on our platforms.
Followers
From the start of my interim role overseeing our social media channels, through March 2026, I expanded our LinkedIn audience by more than 5,000 followers. This represented 49 percent increase.
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​This underscored the success of our content strategy, showing that we were successfully capturing the attention of child well-being thought leaders and experts.
Engagement
From January 2024 to March 2026, I oversaw social media content production and strategy at Children's Defense Fund on an interim basis. During my second year, while specifically targeting Facebook and LinkedIn to reach thought leadership and donor audiences, we observed engagement rates of 4.6% and 9.3% respectively.Â
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This performance significantly outpaced industry benchmarks for nonprofit social media engagement, according to data from services like Hootsuite.
Graphic Production
As a skilled Canva user, I design compelling social graphics that capture audience attention and drive engagement.
Video Content
I am highly skilled in video content production for social platforms ranging from YouTube to Instagram and TikTok. By intentionally centering our social strategy around an increased use of video, we observed engagement growth across our channels.