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Who I Am
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Resume

Work Experience

Professional history and impact

July 2023 to Present

Washington, D.C.

Media Relations Manager, Children's Defense Fund

  • Directs comprehensive media outreach and communications initiatives across the national office and six regional locations, managing press release production and executive messaging.

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  • Secured 35+ high-profile op-ed placements in major outlets like USA Today and Dallas Morning News to strengthen organizational thought leadership and policy influence.

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  • Orchestrated data-driven social media strategies using Sprout Social, achieving a 10% engagement rate on LinkedIn and optimizing digital marketing growth.

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  • Leads professional development and media training for junior staff, focusing on earned media acquisition, risk mitigation, and strategic brand reputation management.

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  • Cultivates key partnerships with external corporate affairs and philanthropic teams to synchronize advocacy-focused media campaigns and collaborative projects.

June 2016 to June 2023

Multimedia Reporter, WUSA-TV

June 2014 to June 2016

Saint Louis, Missouri

Multimedia Reporter, KSDK-TV

  • Reported on complex issues, ranging from high-profile municipal economic negotiations involving St. Louis’ NFL franchise to the Ferguson uprising, utilizing effective communications skills to produce informative journalism.

June 2011 to June 2014

Knoxville, Tennessee

Multimedia Reporter, WBIR-TV

  • Executed daily news coverage, as a highly motivated solo video journalist, working independently to manage all stages of content production, including writing, editing, and research.

  • Demonstrated effective, time-sensitive writing skills producing 230+ articles for WUSA9.com annually (averaging 500–1,000 words each), while creating accompanying video packages, requiring strong attention to detail.​

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  • Utilized real-time analytics from Chartbeat and Nielsen to identify audience trends, informing data-driven decisions for video production and influencing creative strategy for story selection.

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  • Produced informative video packages with engaging standups and graphics on complex economic and policy issues in the District of Columbia, leveraging creative problem solving to consistently meet nightly deadlines.

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  • Participated in community engagement campaigns, consulting with station’s marketing department, that focused on building relationships to help grow WUSA9’s brand.

Washington, D.C.

Skills

Tools, methods, strengths

Earned Media Outreach

Knowledgeable in the use of earned media monitoring platforms such as Cision and Meltwater to amplify media outreach.

Project Management

Managed the production and distribution of a youth-focused podcast while developing impactful content for advocacy and policy initiatives opposing literacy censorship and supporting foster youth.

Data Analytics

Skilled at analyzing social media metrics using tools like Sprout Social and Chartbeat to identify audience trends and enhance engagement strategies.

Paid Media Campaigns

Experienced in managing paid media campaigns across Meta properties, LinkedIn, and radio and digital advertising platforms.

Copywriting

Proficient in writing clear, engaging content for video, digital, and print platforms, including op-eds, packages, and social media captions.

Graphic Design

Skilled in designing compelling visual graphics for email marketing campaigns, social media platforms, and websites using Canva.

Audio/Video Editing

Experienced in linear and non-linear video and audio editing utilizing industry tools such as Avid Media Composer, EDIUS, and Audacity.

Videography & Photography

Proficient in operating Sony video cameras and a wide variety of DSLR equipment to capture high-quality visual content.

Education

Degrees & Coursework

University of Missouri, Columbia (2007-2011)

Bachelor of Journalism - Broadcast Journalism

Educated at the University of Missouri’s School of Journalism, the country's first journalism school. Gained hands-on training at commercial broadcast station, KOMU-TV, while simultaneously participating in strategic communications coursework.

Bachelor of Arts - History

Simultaneously earned a History degree, with an emphasis on American History during the Civil War, while completing communications coursework, sharpening foundational research and writing skills.

Minor - Business

Certificate - Multicultural Studies

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